Posted on by Cameron Tewson

One for the boys! Guinness and Blood Brother will launch an exclusive Spring/Summer 2017 capsule collection. Like people who drink Guinness, this Blood Brother collection has been designed to reflect those who are made of more – dynamic, bold and ever-­‐evolving. The partnership sees two worlds collide in a fashion first. Two crafts built on the same foundation of passion, quality materials and bold creativity.

Inspired by the idea of the short passages of time used to reflect on golden moments; making the most of them, so that they are cherished, rich and full of intensity. Blood Brother fuses the subtleties of contemporary fashion design and garment construction with the essentialities of comfort and functionality. The collection uses luxury fabrics and sophisticated silhouettes, with a casual sports enthused energy. Aspirational velvet suiting and elevated loungewear features gold detailing, as a quality standard and a stamp on time itself. Blood Brother reimagined the Guinness’ iconic harp and rich catalogue of advertising to create a nostalgic mind map throughout the collection. The capsule collection is made up of eight pieces including bomber jackets, t-­‐shirts, sweaters and trousers.

The limited edition menswear range will be available exclusively from a bespoke pop-­‐up space within Harrods London; as well as, the Blood Brother flagship store and online, and luxury online retailer Farfetch.

Shop my favourites here:

Ted T-Shirt, £75.00 (

Molloy Hoodie, £175.00 (

String Trouser £400.00 (

About Cameron Tewson

Celebrating five years online,, founded by Cameron Tewson in 2012, is an online media outlet which consists of his musings, thoughts and observations within the fashion industry; editing from both front row and backstage at shows across the globe. With an ever growing following from around the world, Cameron and his work on has been named one of the top ten bloggers in the world. Cameron and has previously consulted and worked for brands as well as global organisations which only adds to the depth, style and insider knowledge., is the number one destination for all things luxury including travel from Summer 2017. View all posts by Cameron Tewson →