This season, the Bloomingdale’s 59th Street Lexington Avenue windows draw inspiration from the Grinch’s story and illustrate his journey from holiday hater to merry maker.
The windows start by setting the scene of the Grinch’s solitary life inside a cave rigged with his inventions and accompanied by his loyal dog Max. As the story unfolds along Lexington Avenue, onlookers are taken to the cheerful town of Whoville. Interactive elements and visually stunning displays inspired by the movie immerse passersby in the spirit of the holidays and the redemptive power of kindness that the film portrays.
“Each year we look forward to unveiling our holiday windows. We are thrilled to welcome New Yorkers and visitors of all ages to experience this year’s spectacular design and animation,” said Tony Spring, Bloomingdale’s Chairman and CEO. “The magic of Dr.Seuss’ The Grinch is captured throughout our 59th Street flagship, inspired by our partnership with Illumination and Universal Pictures’ Dr.Seuss’ The Grinch and brought to life in our Lexington Avenue Windows. This project and partnership is one of the things that makes Bloomingdale’s like no other store in the world.”
1000 Third Avenue 59th Street and, Lexington Ave, New York, NY 10022