Posted on by Cameron Tewson

This season, British luxury brand Mulberry launches its take on the ‘Twelve Days of Christmas’, breathing new life into the iconic carol. “Mulberry is about embracing heritage and tradition, and then flipping it in an unexpected way,” says Mulberry Creative Director Johnny Coca.

“This time of year should be filled with love and laughter. We wanted to make people smile and leave them wanting to celebrate a very Mulberry Christmas.”

The brand has created a new Christmas film, directed by Charlotte Wales, where the classic sing-along carol is transformed by the Mercury Prize nominated band ‘The Big Moon’. The result is a raucous, energetic soundtrack for the film which takes poetic license in the visual expression of the twelve days. An acclaimed fashion photographer and director, Wales is known for creating work that highlights the beautiful side of fashion and incorporating a playful and creative twist.

Check out the images below and the video live on the Mulberry homepage here

About Cameron Tewson

Celebrating five years online, frontrowedit.co.uk, founded by Cameron Tewson in 2012, is an online media outlet which consists of his musings, thoughts and observations within the fashion industry; editing from both front row and backstage at shows across the globe. With an ever growing following from around the world, Cameron and his work on frontrowedit.co.uk has been named one of the top ten bloggers in the world. Cameron and has previously consulted and worked for brands as well as global organisations which only adds to the depth, style and insider knowledge., frontrowedit.co.uk is the number one destination for all things luxury including travel from Summer 2017. View all posts by Cameron Tewson →