COACH 1941 FALL 2016 CAMPAIGN

Posted on by Cameron Tewson

It’s official, its arrived! The New York luxury fashion and accessories house, has unveiled its global ad campaign for Coach 1941 Fall 2016. Featuring designs that debuted at the men’s and women’s fashion shows, the images evoke a spirit of optimism and energy, set against a wistful New York City skyline. Launching globally in August, the campaign showcases the Men’s and Women’s Collection of ready-to-wear, accessories and bags designed by Creative Director Stuart Vevers. The collection of images were shot by renowned photographer Steven Meisel, styled by Karl Templer and art-directed by Baron & Baron.

The mood of the collection—feminine and tough—is reflected in the backdrop of the photographs; nostalgic, retro American cars face off against a bold New York City skyline. The campaign is cast with models full of personality and attitude, including Rianne Van Rompaey, Sandra Schmitt, Jing Wen, Caitie Green, Dilone and Finnlay Davis.

These diverse fresh faces are depicted as a gang full of youthful rebellion and optimism, drifting around their local parking lot. The Coach gang’s look is a mix of old and new, hard and soft, cool and classic.Workwear-inspired patchwork and oversize shearling coats are layered over feminine silks and strong, sporty Varsity jackets are worn with delicate, colourful tea dresses.

The Rogue bag, a stellar new Coach 1941 design, is toughened up with studs, rivetsand patchwork. Creative Director Stuart Vevers says, “Coach is about New York City. The word ‘cool’ as we know it and Coach were both born in the city in 1941—and they’ve both had 75 years of swagger in pop culture.” Vevers adds: “I wanted to capture that pop sense of cool in this collection. It’s about ease, utility and fun—a type of creative subversion and bringing a new perspective to luxury.”

 

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About Cameron Tewson

Celebrating five years online, frontrowedit.co.uk, founded by Cameron Tewson in 2012, is an online media outlet which consists of his musings, thoughts and observations within the fashion industry; editing from both front row and backstage at shows across the globe. With an ever growing following from around the world, Cameron and his work on frontrowedit.co.uk has been named one of the top ten bloggers in the world. Cameron and has previously consulted and worked for brands as well as global organisations which only adds to the depth, style and insider knowledge., frontrowedit.co.uk is the number one destination for all things luxury including travel from Summer 2017. View all posts by Cameron Tewson →