FIVE UNDERRATED ECO-FRIENDLY BRANDS YOU NEED TO KNOW ABOUT

Posted on by Cameron Tewson

While you may be under the impression that it’s difficult to find fashion brands that are ethical and sustainable, it’s actually far easier than you think.​ An increasing number of fashion and beauty labels are declaring their commitment to looking after the environment, I’ve found 5 brands that proven their eco-friendly values as of late:

BAUKJEN

Do you remember Jigsaw? Well I’ve just found the next best thing. Enter British brand, Baukjen. The London born business offers chic yet sustainable fashion collections carving out the most relevant trends, with affordable prices and a strong commitment to ethically sourced fabrics. After spotting a gap in the market for a premium brand that designed stylish and comfortable clothing, husband and wife duo Baukjen de Swaan Arons and Geoff Van Sonsbeeck launched in 2012 and can be found in over 150 countries.

Click here to shop Baukjen

MATT & NAT

MATT & NAT stands for MAT(T)ERIAL + NATURE. Born in 1995, the brand lives by a simple motto, “Live beautifully” and values include social responsibility, excellence, inclusiveness, integrity, learning and authenticity. In addition to being vegan, sustainable materials are constantly sourced in design such as cork, rubber and also uses plastic bottles to create its line of bags and accessories. With an impressive line of both mens and women’s collections, MATT & NAT can be found in boutiques across Canada, the United States, the UK, Japan, Germany and Australia.

Click here to shop MATT & NAT

HIDE THE LABEL

It’s a common fact that fast fashion is the second most polluting industry globally and the newly launched brand, Hide The Label is on a mission to stop that. Launched in 2019 by brother and sister duo, Ryan and Shereen Barrett’s alternative to fast throw-away fashion is all for using materials that are mindful of the environment and currently 80% of the fabrics used are either plant-derived or reclaimed fibres that are Global Recycle Standard (GRS) certified and conserve material resources. Their printing techniques employ minimal water usage and delivery packaging is 100% biodegradable. What’s not to love?

Click here to shop Hide The Label

VOTARY

If you read a recent post I worked on, you will know I’ve become a fan of Votary. But yes, I know – it is a struggle to find sustainable beauty but Votary ticks many boxes. The business founded by British make-up artist Arabella Preston who believes H2O isn’t always good for your face. She created the line that is refreshingly made without mineral oils, petro-chemicals and unnecessary preservative and all products harness the natural power of plant oils and active ingredients. Produced in the UK, Votary is suitable for all skin types. 

Click here to shop Votary

VEJA

According to the global fashion search platform Lyst, the eco-friendly footwear label VEJA has topped the “Insta Brand We Want to Wear” category of its Year in Fashion report for 2018. The brand, founded by Sébastien Kopp and François-Ghislain Morillion launched in 2004 and refreshingly produces its sneakers in France and Brazil, and it prides itself  for delivering transparency, organic materials and fair-trade sourcing. “VEJA is about simplifying, designing sneakers that we can wear every day” co-founder Kopp said in a recent interview with Forbes.

Click here to shop Veja

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About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →