Posted on by Cameron Tewson

Words: Wendy Rowe

Ever since kale became an overnight superstar, there’s always been a new superfood or healthy ingredient on the block. And 2018 looks set to be the year of pandan, but what’s all the hype about. Allow me to tell you more…

As you know, I’m not one for superfood fads. The new ‘superfood of the moment’ holds little interest for me, because either something’s good for you all the time, or it’s not. But I do like to keep an eye on food trends in case there’s a healthy, seasonal ingredient that’s becoming more readily available that I can work into my recipes. Well, 2018’s cult ingredient looks set to be pandan, a green leaf that’s native to Southeast Asia. But what’s all the fuss about?


Pandan is a long green leaf, native to Southeast Asia that is often used in Thai, Chinese and Vietnamese cooking. I love Southeast Asian food, so if there’s any excuse to try out a new recipe you can sign me up! It was Nigella Lawson who recently tipped pandan to be next year’s hottest ingredient, describing it as the ‘new matcha’. While the pandan leaf isn’t exactly steeped in health benefits, it does apparently help fight sunburn and reduce stress.


Rather than being blended up into health smoothies and soups, the sweet vanilla flavour of pandan means that as well as being used in Thai and Vientnamese dishes it is also a good vanilla or sweetener alternative in pancakes, cakes or custard. In fact, a good way to give this new ingredient a go at home yourself is to make a custard using pandan leaves and coconut milk.

The verdict? While you’ll be hearing a lot about pandan next year, you can’t actually find the leaves in any UK supermarkets yet, so you might be better off sticking to your current favourites (matcha, avocado, kale…and all of last year’s crazes) if you want to avoid costly online orders.

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About Cameron Tewson

Celebrating five years online,, founded by Cameron Tewson in 2012, is an online media outlet which consists of his musings, thoughts and observations within the fashion industry; editing from both front row and backstage at shows across the globe. With an ever growing following from around the world, Cameron and his work on has been named one of the top ten bloggers in the world. Cameron and has previously consulted and worked for brands as well as global organisations which only adds to the depth, style and insider knowledge., is the number one destination for all things luxury including travel from Summer 2017. View all posts by Cameron Tewson →