HAPPY 10 YEARS TO YOU, SIMON PORTE JACQUEMUS

Posted on by Cameron Tewson

By now you surely have seen hundreds of images of a vibrant pink runway going through field of purple lavender, under the gorgeously bright blue Provençal sky. Simon Porte Jacquemus took the fashion crowd to his hometown region and celebrated his brand’s 10th anniversary. The brand is completely independent, super desirable and Jacquemus, the person himself, is the same French guy with a joyful spirit. While anniversary collections tend to be a remix of a brand’s biggest hits, Jacquemus presented lots of hot newness that keeps on developing the brand’s language. “I wanted something sophisticated but at the same time as light as a cocktail in summer,” he said backstage. The moment when Mica Arganaraz opened the show in a white, over-sized blazer, it was clear that tailoring is on the designer’s mind. He nailed it for both, women and men.

Parachute dresses in olive-green and bold fuchsia were my personal highlights, just like the shirts with Cezanne-esque landscapes and culottes in utilitarian styles. Jacquemus is a major accessories business, and this season he didn’t disappoint. From XXL bazaar bags and signature art-heel shoes to old-school net grocery bags and basket handbags (they seem to stay with us), you want it all.

Happy 10 years to you, Jacquemus.

About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →