THE JOURNEY OF A DRESS : DIANE VON FURSTENBERG

Posted on by Cameron Tewson

diane-von-furstrnberg-sosnation.com-4In 1970 Diane von Furstenberg arrived in New York with suitcase full of jersey dresses that she had made at her friend Angelo Ferretti’s factory in Italy. Encouraged by Vogue editor Diana Vreeland, Diane began to make her everlasting imprint on the fashion world.

In 1974 she created the wrap dress, which launched a liberating style movement for women around the globe. By 1976 she had sold over a million of her signature dresses and landed on the cover of The Wall Street Journal and Newsweek, the latter dubbing her “the most marketable woman since Coco Chanel.”

Coinciding with this newfound fame was Diane’s expanded business. Through numerous licensing partnerships, the woman who arrived with 12 jersey shirtdresses in a suitcase a few years earlier had evolved into a tycoon with a full lifestyle brand including luggage, scarves, eyewear, home and, eventually, beauty. Central to these new developments was Diane’s first fragrance, Tatiana, named after her young daughter, with the tagline “For a woman to love and a man to remember.” It was an instant hit.

Despite humble beginnings, and re-launching her fashion company, Diane von Fürstenberg (DvF), in 1997, with the reintroduction of her famous wrap dress. The company is now a global luxury lifestyle brand offering four complete collections a year. DvF is available in over 70 countries and 45 free-standing shops worldwide.

Tonight media, friends and DVF lovers gathered together at the latest yet hottest space in London’s Berkley Square PHILLIP’s to celebrate Diane’s latest coffee table read ‘Journey of a Dress‘. Celebrities included Ellie Goudling, Laura Bailey and Paula Goldstein. It was a great pleasure being there amongst old colleagues from DVF (yep, I was Brand Manager for DVF back in 2011) and to share and celebrate the success one powerful lady has had!

Click here to enjoy the latest on Instagram! 

 

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Diane von Furstenberg

The letter from Diana Vreeland to DVF dated April 9th 1970

 

About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →