JOYOUS SHADES OF YELLOW AND PINK FOR A.P.C

Posted on by Cameron Tewson

Jean Touitou‘s A.P.C. has been around for more than 30 years, but it surprisingly still feels like a young, niche brand – with dozens of stores worldwide. This season it seemed that the brand’s founder wanted do something a bit more mature and visible than an intimate presentation in the headquarters.

He came up with quite big offering for women and men, filled with A.P.C. classics (and not only). The colour splash – featuring joyous shades of yellow and pink – were something new to Touitou’s repertoire. While the label’s collections often focus on the visibility of the clothes, I had an impression that this time styling became the key. The models’ rockabilly hair brought some spice to the tres chic shirtdresses and lovely denim pieces. A.P.C. is in expansion mode, fashion- and business-forward. To be honest, I loved it’s off-the-radar nature and I would really, really hate to see it go the, let’s say, Zadig & Voltaire way. Well, I’m sure Touitou won’t be risking his loyal fan-base…

About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →