High Street label H&M is teaming up with Kenzo for its next designer collaboration. The Swedish retailer posted a short video to its social media channels this this morning to make the announcement.
The jungle theme depicted here is a familiar one for creative directors Humberto Leon and Carol Lim — their Kenzo x The Jungle Book collection that dropped last month.
It’s a relatively chilled announcement compared to years past. 2014’s reveal of Alexander Wang came at a secret Coachella party that included performances by Iggy Azalea and Major Lazer and also debuted the brand’s Instagram account, while 2015 saw Balmain army members Kendall Jenner and Jourdann Dunn step out on the Billboard Music Awards red carpet with Olivier Rousteing in Balmain x H&M designs six months before its release.
“Carol Lim and Humberto Leon have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns” since taking the reins at Kenzo in 2011, H&M stated in a generic press release.
“”With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world,” added Lim and Leon.