Posted on by Cameron Tewson

Knockout Beauty, an endless playing field for the modern minded beauty lover in search of the best conscious skincare, wellness and makeup products has made its way downtown to Bloomingdale’s SoHo. Founder, Cayli Cavaco Reck, believes that beauty is an inside job and has stocked her shop with a wide range of must-have products from around the world.

Cayli Cavaco Reck is a born beauty insider. Growing up as the daughter of fashion editor and stylist Paul Cavaco and the late Kezia Keeble, founders of agency KCD, she has been surrounded by fashion and beauty her entire life. Cavaco Reck has developed a loyal following on her popular Instagram account where she broadcasts her daily beauty routine every morning and night to her loyal “loo crew”. In the summer of 2016, she brought her beauty based Instagram to life with the opening of her shop in Bridgehampton which was quickly followed by another shop on the Upper East Side of Manhattan. She is now bringing her passion, extensive beauty knowledge and favourite products to Bloomingdale’s Soho with the launch of her very first shop-in-shop.

“Bloomingdale’s is the perfect home for Knockout Beauty because it gives me the opportunity to bring conscious beauty to a larger audience,” said Cayli Cavaco Reck. “Bloomingdale’s has an incredible heritage as somewhere that people feel comfortable going and being themselves. They are the kind of partner I wanted for my growing business.”

“Knockout Beauty brings a curated collection of beauty products and solutions that are new to the Bloomingdale’s customer,” said Stacie Borteck, Bloomingdale’s Vice President and DMM of Cosmetics and Fragrances. “Her vision is to help the entire woman in her quest for good health, wellbeing and beauty.”

Knockout Beauty at Bloomingdale’s SoHo is housed on the cosmetics floor nestled in a prime location on the Crosby Street side of the store. The shop, which is home to over forty different vendors, offers an assortment of the best conscious makeup and skincare products on the market. Product packed shelves line the window overlooking the cobblestone street and mirrored glass cases display a wide range of products like Venom Cream “Nature’s Botox” from Le Crème Beauté, skincare from Patyka and highly effective peptide rich formulas from Vertere, Meder and January Labs. Shoppers will also be delighted to explore brands like Context Skincare, Lumity, Moon Juice, Pure Soma, Rituel de Fille, Shhhowercap, Vapour and many more. With prices ranging from $15 for Farmacy Lip Blooms to $300 for a gold Environ derma roller, there is something for everyone. Additionally, on select days, shoppers can enjoy some quick pampering with services like peels from Beauty Rx and light therapy treatments using the only FDA approved LED LightStim.

Visit the store here!


About Cameron Tewson

Celebrating five years online,, founded by Cameron Tewson in 2012, is an online media outlet which consists of his musings, thoughts and observations within the fashion industry; editing from both front row and backstage at shows across the globe. With an ever growing following from around the world, Cameron and his work on has been named one of the top ten bloggers in the world. Cameron and has previously consulted and worked for brands as well as global organisations which only adds to the depth, style and insider knowledge., is the number one destination for all things luxury including travel from Summer 2017. View all posts by Cameron Tewson →