LCM: SOULLAND AW15

Posted on by Cameron Tewson

Football met Britpop and all the glory of the Nineties Manchester scene — as viewed through the Scandinavian lens of Danish label Soulland.

‘Exotic / Erotic’ collection met the digital revolution this season by utilising smartphone technology, Soulland invited their guests today into a presentation though a Soulland App for iPhone . Viewers could point their iPhone at a model, all standing in front of a green screen and see the inspirational elements of the collections unfold in moving pictures before them. In turn of course it could be shared by social media!

Individual pieces that each held their own but also created a cohesive sense of contemporary youth culture. ‘Romanticising the ordinary’ is how Soulland describes it.
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About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →