LONDON FASHION WEEK: SIMONE ROCHA

Posted on by Cameron Tewson

“I had these china dolls with Victoriana dresses when I was little. I used to send them down the bannisters at home, so they ended up with cracked faces,” Simona Rocha told the press after her spring-summer 2018 fashion show. “But I kept them, and now they’re coming out again for my daughter to play with. I loved unpacking them and looking at their dresses, and the tiny boots and everything.” Rocha’s daughter, Valentine, and motherhood in general, bring a lot of joy and fantasy to the designer’s work lately.

The new collection by Rocha was innocent, playful and naïve – and nearly kept in virginal all-white. Red dolls were embroidered on white poplin dresses and over-sized shirts, while hand-painted flowers decorated the ball-skirts and coats. Little-lady pearls were the key element of the collection, neatly used as the main material for jewellery and embellishments. Although all of the models had girlie blushes and were kinda sweet and adorable, that wasn’t a tale of high-fashion Lolita, as the collection had some more grown-up moments. Elongated bias-cut dresses in funeral black looked serious – was that a glimpse at an alternative wardrobe of Mrs. Haze, the mother of Nabokov’a naughty heroine?

About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →