MILAN FASHION WEEK: MISSONI

Posted on by Cameron Tewson

It was exactly 20 years ago that Angela Missoni took on the role of creative director at Missoni, a brand her parents founded. Understandably that’s a reason create a very festive collection for 2018. Pieces from Missoni spring-summer 2018 just beg for an invitation to a garden party with soft and light knits in all shades of aquamarine and covered in signature zig-zag patterns; sheer capes and fleecy cardigans wrapped around the body; big hats ready for sunset-watching. Now, picture this: wearing Missoni, take a sip of red wine and music wavering in the background. 

I like Angela. She always seems to make Missoni look contemporary considering the drab same-same prints; while relying on unconventional and edgy styling. What’s more, she doesn’t fall too hard into the house’s archives, but goes her own path. Her 20 years of creative direction are success, as she managed to keep Missoni an Italian heritage brand that’s still relevant in todays market. And what’s this season’s biggest change? The brand’s womenswear and menswear is shown together, a runway-model adapted by many other Italian brands labels. The boys, wearing their thin knitted scarves and printed shirts and were happy to join that party, too.

About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →