MOSCHINO : MILAN FASHION WEEK

Posted on by Cameron Tewson

MILAN – Moschino: Creative Director and self proclaimed socialite, Jeremy Scott took the reigns of Moschino two years ago and reimagined the Italian brand in his own outrageous image. In that short span, he’s vaulted the label into the collective consciousness, aided largely in part by the buzzy co-opting of big-box brand logos such as McDonalds, Barbie & Windex.

Set in a literal junk shop, what came down the runway was only slightly divided between two key themes. The first a series of biker outfits that look like something the characters of Mad Max would wear to prom in the ’80s. Metallic satin dresses and tops were paired with studded belts, distressed jeans, biker shorts, thigh-high leather boots, biker hats and exaggerated gold hardware.

After that, the runway filled with costumes like gowns with holes burnt into them and distinct char marks. One dress was even followed by a trail of smoke, as if it had just been lit on fire. I’d like to at this point say the collection was on fire, but no.

The almost-immediately-shoppable collection will also include a new phone cover that looks like a pack of cigarettes with the label “Fashion Kills.” Like the Windex-shaped case, these are guaranteed to sell out faster than you can say, but I hear you ask the question – why? We all know Franco will be spinning in her grave.

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About Cameron Tewson

Celebrating five years online, frontrowedit.co.uk, founded by Cameron Tewson in 2012, is an online media outlet which consists of his musings, thoughts and observations within the fashion industry; editing from both front row and backstage at shows across the globe. With an ever growing following from around the world, Cameron and his work on frontrowedit.co.uk has been named one of the top ten bloggers in the world. Cameron and has previously consulted and worked for brands as well as global organisations which only adds to the depth, style and insider knowledge., frontrowedit.co.uk is the number one destination for all things luxury including travel from Summer 2017. View all posts by Cameron Tewson →