MULBERRY ANNOUNCES SPONSORSHIP – The Most Popular Art Exhibition Ever

Posted on by Cameron Tewson

British luxury brand Mulberry is announced tis morning that they are the principal sponsor of artist Grayson Perry’s new exhibition “The Most Popular Art Exhibition Ever!” at the Serpentine Gallery in London. Grayson Perry is considered one of the country’s most astute commentators on British society and culture and is an icon of the British art scene.

“We’re delighted to be supporting Grayson Perry’s The Most Popular Art Exhibition Ever! at the Serpentine. There is a true connection between fashion and art. Grayson’s work is intrinsically British and his fusion of traditional craftsmanship and techniques, with a modern point of view is a juxtaposition that resonates strongly with Mulberry.” – Johnny Coca, Mulberry Creative Director: 

In celebration of the exhibition’s launch at the beginning of June, Johnny Coca and Grayson Perry collaborated on the design of two new Mulberry bags. Both are bespoke versions of the new Amberley bag, featuring detachable and interchangeable leather and chain handles. One version, designed to match Grayson’s outfit for the launch, features a croc-effect hologram (below, left) finish with candy pink suede lining, while the other is in a vivid lemon yellow smooth calf leather (below, right).

Grayson Perry mentioned this morning: “I do love a handbag. Handbags are sculptures; we sit them on the table and feast our eyes and we cannot resist touching them. Can’t wait to plunge my hand into my new Mulberry.”

Check out the Grayson Perry Exhibition at London’s Serpentine Gallery here.

 

About Cameron Tewson

Celebrating five years online, frontrowedit.co.uk, founded by Cameron Tewson in 2012, is an online media outlet which consists of his musings, thoughts and observations within the fashion industry; editing from both front row and backstage at shows across the globe. With an ever growing following from around the world, Cameron and his work on frontrowedit.co.uk has been named one of the top ten bloggers in the world. Cameron and has previously consulted and worked for brands as well as global organisations which only adds to the depth, style and insider knowledge., frontrowedit.co.uk is the number one destination for all things luxury including travel from Summer 2017. View all posts by Cameron Tewson →