First the disclosure. I am not Prada fan. From the feathered sleeve reminding me of Katie Grand to the even scarier price tags, Prada just is not for me. However, Resort 2018 sort of captured my eye.
A few days after the construction from Karl Lagerfeld for CHANEL, who managed to take us to ancient Greece through the catwalk, the house of Louis Vuitton who is expected to present in Japan, the Resort 2018 collection of Prada managed to it makes sense without even being away from home.
Typical Prada with a slight touch of psychedelic prints, off-the-shoulder necklines and a strong nod for yet another collection of athleisure at its best. The collection’s style overall screams functionality, wearability and has won me over, I hate to say.
The hyper-light mesh skirts were divine, and those weightless scallop skirts floated like a dream but what really stood out was Prada’s unlikely love affair with logo-mania. Of course, Miuccia would never just slap a logo on a sweatshirt. Instead, the house’s iconic logo was reworked and morphed with some abstract graphic flair on a structured-slouchy shirt dress with some voluminous ruching.
Forward looking and one of the top loved Italian fashion houses with a surprisingly strong commercial aspect with versatile collections loved around the globe. But who is the Prada buyer? According to the Sales and profits last month the company reported annual revenue down another 10%, retail channel sales down 14% and profits down almost 16%. Love this collection? In store soon.
Atmosphere images by the team a Impression.