REVIEW: PRADA AUTUMN WINTER 2018 MENSWEAR

Posted on by Cameron Tewson

Identity is what Miuccia Prada considers and rethinks the most this season. Well, a house like Prada can boast with a huge number of ‘codes’. But one of the most distinct is the “Pocone” nylon (a modified material that was previously used in packaging industry), which was introduced by her back in 1984 as a line of bags. They were best-sellers in the 80s, and they seem to be hitting the stores by storm with similar success in 2018, noting the current customer tendency for everything that’s nostalgic. This specific nylon was the key material in the opening, all-black looks. From pillow-y coats to bucket hats, it’s a conversation between utility and contemporary dressing. Not only was “Pocone” a Prada reference in this Prada show.

Prada’s now-closed sister line, Prada Sport, made a catchy comeback as zippers and labels in signature, bold red. Also, note the prints – feeling a déjà vu? Monkeys, lipsticks, flames, bananas, Hawaii florals, beaches… those are all  prints from past collections, remixed and re-matched. Models wore ID tags featuring cutout Polaroid head shots clipped to their clothes or bags – that brought a exaggerated, corporate feeling that perfectly matched the very industrial venue, so the “Prada Warehouse” of its Fondazione on the outskirts of Milan. A bit elegant, a bit geek – that’s what men’s autumn-winter and women’s pre-fall 2018 really is about, with a dose of Miuccia’s sophistication.

About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →