Posted on by Cameron Tewson

Back in February, in Milan, Salvatore Ferragamo presented a collection flowing with playful juxtapositions and elegant contradictions to express an unabashed feeling of joy. The luxe textures willfully collided with strong dense volumes that overlap and the finest of monotone fabrics are ignited by exuberant colours and supreme motifs. The resulting garments and accessories offer a luxurious exploration through the familiar and the unexpected, in doing so creating something new and upbeat.

The art movements of the 1920s and ‘30s signaled the starting point for creative director Massimiliano Giornetti (who’s confirmed his departure from the Italian Fashion house here) inherented a sense of freedom and opportunity mirroring the innovative spirit of founder, Salvatore Ferragamo. Updating the artistic mood of those times, Giornetti’s collection is constructed around the theme of assemblage – a detailed patchwork bursting with ideas and experimentation, executed with the confidence that comes with masterful Italian craftsmanship.

Geometric shapes represent the core of the collection: the zigzag is utilized in myriad forms, whether vibrantly displayed on knitwear dresses and quilted satin tops, or as the subtle finishing of a pure white double-faced cashmere coat, its angular edges bringing to mind shark’s teeth that offset the softness of the fabric. Indeed, this rejection of ‘perfect’ coordination brings verve and modernity throughout the collection: a highly structured black- and-white striped coat is given an ironic twist with mink pompoms as buttons; whimsical skateboards and spinning tops are printed upon sensual silk shirts; geometry’s rigor is smoothed out with the presence of scalloped hem dresses and capes.


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About Cameron Tewson

Celebrating five years online,, founded by Cameron Tewson in 2012, is an online media outlet which consists of his musings, thoughts and observations within the fashion industry; editing from both front row and backstage at shows across the globe. With an ever growing following from around the world, Cameron and his work on has been named one of the top ten bloggers in the world. Cameron and has previously consulted and worked for brands as well as global organisations which only adds to the depth, style and insider knowledge., is the number one destination for all things luxury including travel from Summer 2017. View all posts by Cameron Tewson →