THE OUTNET presents its fall/winter 2017 advertising campaign featuring iconic models Amber Valletta and Missy Rayder.
The campaign is an evolution of THE OUTNET’s SS17 concept, which focused on and captured natural moments of joy shared between friends – a concept that is relatable to many and speaks directly to THE OUTNET woman.
Both the campaign stills and video were shot in London by Riccardo Vimercati, who also shot THE OUTNET‘s SS17 campaign. The images were shot from the point of view of a third friend, a unique vantage point that allows the brand to create an honest feeling of intimacy between both the friends and the audience.
Vimercati’s characteristic cinematic style is modern and natural, lending the resulting imagery a relatable yet aspirational feel. Key trends and silhouettes from the new season are captured, showcasing the range of designers and luxury product available on THE OUTNET this fall.
A pair of off-duty, romantic looks feature a statement shearling coat by Acne Studios and a dress by Peter Pilotto alongside other printed styles; the modern, minimalist looks include a color-block dress by Marni and graphic styles by Stella McCartney, Ellery and Victoria Beckham; and a high-octane scene features standout dresses by Saint Laurent, Jimmy Choo and Preen by Thornton Bregazzi. All looks were styled by THE OUTNET’s in-house fashion team.
Following on from SS17, the fall/winter 2017 campaign was conceived, directed and produced entirely in-house.
‘Producing our previous campaign fully in-house was a key moment for us as a brand. Combining our robust customer insights with full creative control means we can execute a concept that fully resonates with our customer – a concept that celebrates fashionable best friends. Not only do Amber and Missy reflect THE OUTNET brand, our customer has an affinity with them, and these were key choices in helping us emulate these personal moments between friends. Our advertising campaign is a strong visual tool for us, not only to talk to our existing customers, but to capture and excite prospective and new customers as well.’ – Andres Sosa, EVP – Sales, Marketing and Creative
The campaign will launch on August 1st and will run across eight of THE OUTNET’s key territories, including the UK, the US, France, Germany, the Middle East, Hong Kong, Singapore and Australia, and will feature across all print, digital and social channels.