Posted on by Cameron Tewson

Baukjen and Isabella Oliver, the sustainable and socially conscious online maternity and womenswear brands based in London, are exchanging deals for good deeds this Black Friday and will donate all proceeds over the four day shopping weekend Nov 27 – 30 to a combination of four charities honouring the brand’s commitment to giving back.

Collectively known as the House of Baukjen, the BCorp, the slow fashion business has decided to go against aggressive discounts this year boycotting consumerism, and will instead partner with a different charity for the day, from Black Friday to Cyber Monday and will donate 100% of profits from both websites to social causes in the UK.

The charities chosen include Centrepoint, which supports homeless youth, The Trussell Trust, which works to end the need for food banks in the UK, a national charity for suicide prevention; PAPYRUS the Princes Trust, helping young people develop skills and confidence to find employment during this critical time.

This is not just a marvel of a success, House of Baukjen already donates at least 10% of its earnings annually to charities and regularly embarks on collaborations and donation schemes with; Great Ormond Street, NHS Charities Together and Women Children First.

You can discover Baukjen here and the Isabella Oliver collection here

About Cameron Tewson

Cameron Tewson is the editor and founder of The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →