COACH HOLIDAY FILM 2015 #GiveCoachOrElse

Posted on by Cameron Tewson

All in the name of the newly created signature Swagger collection…

Have you seen American label Coach‘s Holiday campaign video? The 1:02 minute kick ass video directed by Matt Aselton is based in the home of  Santa who is relaxing on December 26th in his North Pole home to hear a knock on the door. After a glimpse of the sunglasses wearing guest via a peep hole (who I first thought was Naomi Campbell for some reason), Santa opens the door to a woman who immediately kicks him in the face, sending him flying back into his home.

This tongue and cheek campaign meets a vision of 2003’s a movie, Kill Bill in style and shockingly hysterical as she proceeds to casually step over him and enter a passcode to his hidden treasure trove of Coach Swagger bags. Even funnier, on her way out she notices a computer spreadsheet of those Naughty and Nice and proceeds to update her status to ‘Nice’ before strolling out, while Santa crawls his way back to his armchair.

What do you think? Follow me over on Instagram (@camerontewson) as I update my feed on my key holiday picks for the season from

Credits: Coach
Chief Executive Officer | Victor Luis
Executive Creative Director | Stuart Vevers
President, Global Marketing, Digital & Customer Experience | David Duplantis
Senior Vice President, Creative Services | Patti Day
Vice President, Global Marketing | Tom Jarrold

Agency | Droga5 NY
Creative Chairman | David Droga
Chief Creative Officer | Ted Royer
Creative Directors | Felix Richter, Alexander Nowak
Copywriter | Spencer LaVallee
Art Director | Jen Lu
Junior Art Director | Giulia Magaldi
Junior Copywriter | Frank Garcia
Chief Creation Officer | Sally-Ann Dale
Head of Broadcast Production | Ben Davies
Broadcast Producer | Bill Berg
Head of Strategy | Chet Gulland
Strategy Director | Will Davie
Junior Brand Strategist | Quinn Morrissey
Chief Operations Officer | Susie Nam
Group Account Director | Steven Panariello
Account Manager | Belle Bonar
Project Manager | Dean Farella

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About Cameron Tewson

Cameron Tewson is the editor and founder of The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →