FASHION LACKS EMOTION AND PROENZA SCHOULER SPRINGS TO MIND

Posted on by Cameron Tewson

Often when fashion-outsiders say fashion lacks emotion, Proenza Schouler springs to my mind. While the fashion crowd love the duo and the collection they produce, I’m not sold and never really have been. While a less sophisticated collection from Eckhaus Latta feels right once in a while, Proenza Schouler’s new season offering again misses something that used to make the label so in-demand. 

The Spring Summer 2020 collection lacked emotion, spark and any feelings. Jack and Lazaro play with 80s proportions and introduced a new collaboration of Birkenstocks. The Proenza woman had a touch of 80s Donna Karan this season, with tops almost looking like untucked bodysuit, and a colour scheme veering towards cream and grey. Yep, that’s it – think Princess Diana in a boxy suit and white trainers. After a season of denim shapes, and then a softer approach for fall last year, the duo seemed to have hit a wall and have gone from bad to worse.

It seems to me that the Proenza Schouler identity is gradually getting blurrier and less distinctive.

About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →