FINALLY… THE ROW DISPLAY SOFT MINIMALISM DURING NEW YORK FASHION WEEK

Posted on by Cameron Tewson

There’s no need in explaining why The Row is one of New York’s most luxurious brands – existing and thriving. And also, once seeing a The Row shirt in real life, you immediately understand its cosmic price. It’s crisp, but not stiff, it’s over-sized, but not slouchy. Even its white colour isn’t just white. It’s the shade of white that will match everything. Knowing that, you can forgive Ashley and Mary Kate-Olsen‘s lack of Instagrammable entertainment during their spring-summer 2020 fashion show. A minimal space, and the clothes as the main heroes. The look featuring a lilac shirt and beige pants caused more discussions than the most intricately embroidered dress or the most controversial fashion statement from any other brand we’ve seen this season.

While some might say this collection felt distant and lacked spirit, I think its minimalism was finally soft – something I kind of missed from the Olsens in their last collections. This is the collection Carolyn Bessette Kennedy would wear forever. It’s a wardrobe of investment pieces – which, to a great extent is sustainable fashion without being mad about. Whether speaking of the ecru dress made out of cloudy, silk patches, or the ankle-length black coat that has the perfectly chic shoulders volume, The Row nails expensive simplicity like no other.

About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →