GUCCI FACES BACKLASH FOR STRAITJACKETS AT MILAN SHOW

Posted on by Cameron Tewson

Gucci faces a possible backlash for showing straitjackets, meant to make a statement about self-expression and not to be sold in stores, at Milan Fashion Week.

Model Ayesha Tan Jones held up “Mental Health Is Not Fashion” on her hands on her way down the runway. She then posted on Instagram that straitjackets symbolize “a cruel time in medicine when mental illness was not understood.” She called Gucci’s use of the imagery “hurtful and insensitive.”

Gucci said in a statement that creative director Alessandro Michele designed “blank-styled” clothes to make a point about fashion and self-expression. The clothes were included “as the most extreme version of a uniform dictated by society and those who control it.” They will not be sold in stores.

That drew a few negative responses on social media, including a tweet on how the fashion label is mocking mental illness.

The Italian luxury label apologized in February for selling an $890 black turtleneck resembling blackface images. The company said it immediately removed the sweater from all stores.

Michele has sparked rapid growth for Gucci with his decadent, more-is-more aesthetic. Gestures like donating to a gun-control march and banning fur from runways have also helped Gucci to win over young consumers.

Story originally appeared on BOF. Click here to view.

About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →