Posted on by Cameron Tewson

Browns Fashion



Last week I was pissed off with myself for being so busy (I know funny right). But I didn't get a chance to go to the presentation at the W Hotel held by British label Hasan Hejazi. I loved the new lookbook that much when I received it,  I wanted to share with you the incredible new collection!

This independent London based label over the past few seasons has grown strength by strength, and dressed the best a-list ladies we have today including Olivia Palermo, Jourdan Dunn, Paloma Faith, Cheryl Cole, Kylie Minogue, Jessie J and Eva Longoria.

The Spring Summer 2015 is the label’s most glamorous collection to date. Featuring a mixture of ‘grown-up’ evening wear and more playful two-piece cocktail outfits in luxurious sequins and silks - the collection perfectly reflects the brand’s evolution. SS15 features a clean, fresh colour palette and a conscious collection of varied silhouettes; seamlessly transitioning from the sharp lines of shift dresses, to the smooth silhouettes of figure hugging statement gowns.

Whilst Hasan Hejazi continues to flourish, the brand retains a powerful-yet-elegant signature style with sportswear inspired details and a flirtatious femininity that specializing in glamorous evening wear, the Manchester-born, half English, half Jordanian designer’s collections take power dressing to an elegantly dominant new level. The main source of Hasan’s inspiration comes from strong, sexual, powerful women, and fulfilling them with the need to dominate the world (hence the a-list dressed list).

The attention to detail and commitment to a luxurious high quality is in line with Italian and Parisian design but maintains a very British element of frivolity.

Hasan Hejazi launched his Spring Summer 2015 in Dubai with support of Bulgari taking the London-based brand to a new global market and ready to claim a place among London’s most desirable fashion labels.

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About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →