Posted on by Cameron Tewson


IMG_6224High Street label H&M is teaming up with Kenzo for its next designer collaboration. The Swedish retailer posted a short video to its social media channels this this morning to make the announcement.

The jungle theme depicted here is a familiar one for creative directors Humberto Leon and Carol Lim — their Kenzo x The Jungle Book collection that dropped last month.

It’s a relatively chilled announcement compared to years past. 2014’s reveal of Alexander Wang came at a secret Coachella party that included performances by Iggy Azalea and Major Lazer and also debuted the brand’s Instagram account, while 2015 saw Balmain army members Kendall Jenner and Jourdann Dunn step out on the Billboard Music Awards red carpet with Olivier Rousteing in Balmain x H&M designs six months before its release.

“Carol Lim and Humberto Leon have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns” since taking the reins at Kenzo in 2011, H&M stated in a generic press release.

“”With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world,” added Lim and Leon.

 Kenzo x H&M will consist of men’s and women’s clothing and accessories and will hit the web and 250 select stores around the world on Thursday 3rd November worldwide.

About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →