SNOOPY X COACH – Charles M. Schulz iconic beagle meets Stuart Vevers

Posted on by Cameron Tewson

A beloved American comic strip meets an American heritage brand in a playful collaboration with Charles M. Schulz’s internationally renowned Peanuts characters.

We have heard of fun collaborations, but not this fun! One of our favourite New York labels, Coach collaborates with the iconic Snoopy in a series of limited edition projects celebrating the New York luxury brand’s heritage and lightness of fun spirit. Creative Director Stuart Vevers began with two classic images of Snoopy that perfectly captured the warmth of Schulz’s charismatic beagle, then juxtaposed him and other beloved Peanuts characters against a bold, elemental colour palette of black, white and a fun twist with “Woodstock yellow.” Vevers’ vision was to create dark, subverted versions of these familiar icons but still sticking in with the labels new found vision and DNA.


The collection of bags and accessories is beautifully crafted in Coach’s original Glove Tanned Leather and embossed with Schulz’s early Peanuts drawings. Satchels, totes and duffles in a range of sizes comprise the key silhouettes; these are complemented with coordinating folios, wallets, key chains and bracelets. Edgy offerings include black leather Snoopy dolls and T-shirts bearing a ghost-like reverse print of the character. Each piece in this exclusive and extremely limited edition collection will come with a signature Coach Storypatch noting its number in the series.

 So you are asking when will it launch? I’m happy to share that the Coach X Peanuts will launch exclusively at Paris boutique colette on October 13th (TODAY)! Followed by a broader launch online at on October 24th, and in selected Coach stores by November 1st.

But lets be extra fun and join in with this partnership as it also introduces the launch of the first official Coach app on October 22nd, which will initially be available in the US, Canada, UK, France, Spain, Japan, Malaysia, Singapore, Taiwan and Hong Kong. The Coach app will be available on iPhone and will allow users to discover the playful side of Coach by exploring and shopping limited edition collections, playing with interactive features and finding a Coach store near them. To celebrate Coach x Peanuts, the app includes exclusive features enabling users to get photobombed by the Peanuts characters, capture the Peanuts at play and discover their inner Peanuts with a quiz to share with friends.  Take a cheeky preview of the image below to get a feel of whats to come!

Join in the conversation on Twitter with  @Coach & @officialcjdt





About Cameron Tewson

Cameron Tewson is the editor and founder of The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →