Posted on by Cameron Tewson

Bringing Collaborations to Couture with the normal, exaggerated and oversized – Vetements opened the Paris Couture shows on Sunday with a Spring Summer 2017 collection that collaborated with 18 brands including Levis, Reebok, Juicy Couture, Manolo Blahnik & Brioni to say the least. The collection was previewed at the store, Galeries Lafayette in the heart of Paris.

The Detail:

The show began with the oversized jackets that have become Vetements’ calling card, replete with their overlong “gorilla sleeves” and the social media was abuzz afterwards with the red velour tracksuits with “Juicy” picked out in crystals across the bum, gigantic dungaree-aprons and hoodies with shrunken hoods.

The rest of the Vetements collection consisted of deconstructed denims, the infamous oversized hoodies, Levi’s classic jeans became deconstructed denim jumpsuits, Schott’s classic leather made its way onto hot pants, trousers, moto jackets and Carhartt’s distinctive overalls were blown up above and beyond recognition. But lets be honest, it wasn’t all that great. The vision of eveningwear was unconventional and not the greatest. It was a series of sheer gowns were teamed with waist-high boots by Manolo Blahnik, displaying a delicate side rarely seen on the Vetements runway.

Then designer Demna Gvasalia rolled out a series of jarring, eye-catching new tropes, pulling up his perennial thigh-high boots so they sometimes reached to the waist and beyond. He even seemed to be trying to create a previously uncharted erogenous zone halfway between the navel and the sternum by pulling diamond-shaped peep holes in his Comme des Garcons shirts.

The most talked about brand in fashion that was invited to show as a guest in this elite, uniquely Parisian event that is seen as the pinnacle of exclusive made-to-measure clothing. Is this the time to forget the elaborate creations usually shown under the couture umbrella and stick no a hoodie? Is Couture dead?


About Cameron Tewson

Cameron Tewson is the editor and founder of The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →